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Insurance & Investments
Simple. Fast. Easy.®
February 18, 2021
GIF Commisson Insight Feature

Get rewarded for growth in 2021 with
Empire Life GIFs

Introducing: Empire Life GIF Growth Commission Bonus program

New for 2021, earn a commission bonus for actively promoting the value of Empire Life Guaranteed Investment Funds (GIF) to new and existing clients. The growth commission bonus is available on deposits made between January 1 to December 31, 2021.

How does the Empire Life GIF Growth Commission Bonus program work?

100% of the growth commission bonus is payable directly to advisors to reward them for growing their GIF business and providing outstanding in-force service to existing Empire Life GIF clients.

The program rewards successful advisors in two ways:

  1. GIF Deposit Bonus Rate – A commission bonus is payable based on GIF gross deposits.
  2. Net Growth Bonus Factor – The GIF Deposit Bonus Rate is multiplied by the Net Growth Bonus Factor to determine the total GIF Growth Commission Bonus.
Learn more
Insight Insurance icon




Insight Update

New Business Update

Empire Life is providing bi-weekly updates on our efforts to speed up process times for new insurance business.



FIFO - Metrics Table - to Feb 15 2021 EN Portal

>>Tips To Speed Up Files Through Underwriting


 CIPP Insight Feature


NEW CI Protect Plus 100 15 Pay:
A competitively priced, quick-pay permanent CI solution for your clients 

We are pleased to announce the addition of Empire Life CI Protect Plus® 100 15-Pay to our growing portfolio of individual health insurance products. CI Protect Plus 100 provides coverage for 25 critical illnesses with guaranteed level premiums up to age 100 and is competitively priced in the market, including top 2 rankings for 97% of cases across all ages and premium bandings for both male and female.

Check out the Critical Illness Insurance advisor page for new and updated marketing material.

Learn More

FF LDA Insight

Streamline your digital sales by connecting your LDA account to the Fast & Full Life App 

We're excited to announce another digital innovation with our Fast & Full Life App. With the first integration of its kind, Life Design Analysis (LDA) users can now link your account with the Fast & Full Life App to automatically transfer life and health insurance product and client info directly into the application.

LDA has created a helpful, 3 minute walkthrough video to give you a hands-on demonstration of this new feature in action.

Watch the demo

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The eBUNDLE BONUS is back for 2021! 

With advisors and their clients continuing to rely on digital options to meet their insurance needs, the Fast & Full Life App has delivered at an unprecedented rate with our simple, fast and easy solutions.

Until March 31, 2021, advisors will continue to earn 10% more FYC for submitting business via Fast & Full vs. paper and can earn up to an additional 5% FYC for all products when both the eHQ and the eContract Delivery options are selected in the Fast & Full Life App.

Learn More

Insight Investment icon


Fin Facts 2020

It's that time of year again. Download our 2021 Financial Facts tips sheet!

Our handy tips sheet has everything you need to talk to clients about RRSPs, TSFAs, RRIFs, government pensions and taxes. Just download it to share or hand out:


National Version

Quebec Version



Ian Insight Feature EN

Recent webinars now available on demand

Investment strategies for a successful 2021

Join Peter Wouters as he takes a look at the research, ideas and strategies for saving and investing money for the long-term. This session considers the backdrop of digital, COVID-19 and evolving consumer preferences.

Advisors will walk away with concepts and case studies which they can use with their clients to help them get off on the right foot for a successful year. CE credit offer expires May 5, 2021.

Watch the Replay

New Funds in the Spotlight webinar January 2021

Missed our webinar "New Funds In The Spotlight" on January 28, 2021 or would you like to watch it again? Watch the replay on demand when it is convenient for you and complete the webinar quiz to earn CE credits.

Watch the Replay

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2020 year-end distributions for Empire Life Investments mutual funds

Visit the Empire Life Investments website for the 2020 year-end mutual fund distributions. They are based on income and capital gains earned by the Funds in the taxation year as at December 14, 2020.

Visit Page

Emblem Insight

Emblem Asset Allocation Update –
January 25, 2021

Find out more about the Investment Team’s views on the impact of recent events in the market and how the funds are positioned going forward.

Download the latest asset allocation update for Emblem Portfolios.

Learn more

Insight Corporate icon


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Insight - My Empire EN

Enabling more non face-to-face options for doing business

As the need for digital solutions to conduct business continues to grow, Empire Life is continually looking for new opportunites to enable advisor and clients to conduct more transactions digitally. Here are a few recent highlights:

eSignature Forms

Through the new eSignature section on My Advisor Dashboard, you are now able to access online forms and applications that can be signed digitally. The following forms are available for eSignature:

  • Investment Change Form INP-125A
  • Electronic PAD Authorization Form C-0170

Learn More

MyEmpire – online client portal

MyEmpire is a safe and secure, self-serve online portal where clients can:

  • Access their investment and insurance policy information
  • Download investment statements
  • Access and download tax documents
  • Access their transaction confirmations

To help your clients benefit from this self-service capability, please ensure you capture their email address(s) in the application. Clients can also register or log-in to their account here.

Did you know? Empire Life now accepts eSignatures for beneficiary changes
and ownership changes? See the Information Circular for details.

Information Circular

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Policyholder tax reporting for 2020 and RRSP season 2021

Deposits to a registered plan received within the first sixty (60) days of 2021 are eligible as a tax deduction for the 2020 or 2021 taxation year. A tax receipt will be issued stating that this deposit was made in the first 60 days of the year. This year, the deadline for a 2020 tax receipt is Monday, March 1, 2021.

Helpful hints for a smooth RSP season:

  • Please make sure to have the application or account number on the cheque
  • Please make sure the cheque is current dated with the correct year ( i.e. 2021)
  • Please do not send in duplicates (only send paperwork one way: email, fax or mail). If sending multiple copies, ensure to indicate that on the paperwork

Read the information circular for important 2020 tax reporting and RRSP season 2021 cut off dates for all Empire Life investment plans.

Information Circular

We invite you check out the Tax Support Centre in your My Advisor Dashboard today for more information.

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The Empire Life Insurance Company
259 King Street East, Kingston Ontario K7L 3A8
1 877 548-1881
8:30 am to 5:00 pm, EST weekdays

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