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Our new initial premium rates on our flexible Solution Series® term life insurance products are now available for quotes exclusively on LifeGuide, an independent external premium quote provider. As announced last week, the new rates are lower for 90% of ages, terms and insurance amounts. This represents an overall average decrease of 5.3%.
These new rates significantly improve Empire Life’s overall competitive positioning in the key target ages of 25-50, moving us to #2 in the marketplace against over 20 comparable products and places Empire Life in the top 5 rankings for 100% of age, premium bandings and gender scenarios!
Please note that rates shown on the Fast & Full Life App and our Envision illustration software will continue to reflect the current rates until the official launch on March 15, 2022. However, all new applications for Solution 10, Solution 20, Solution 25 and Solution 30 submitted between March 1 and March 15, 2022 will receive the lower of the new rates or the current rates, as outlined in the Information Circular.
![Information Circular](https://hsctaimages.net/ctas/v2/public/cs/il/?pg=79decb67-434d-43ed-afd5-0c16d91c83c7&pid=322854&ecid=&hseid=&hsic=false)
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