Introducing TruStone Financial Inc.

We are pleased to share some exciting news with you. Today, we announced Empire Life has purchased 100% of the shares of six financial services firms. The companies have been amalgamated into one wholly-owned subsidiary of The Empire Life Insurance Company under the name TruStone Financial Inc. (TruStone Financial).

The six purchased agencies are Life Management Financial Group Ltd., LMF Investor Services Inc., Paradigm Financial Advisors (North) Inc., Paradigm Financial Advisors Inc., Dwight Goertz & Associates Insurance Agency Limited, and Pacific Place Financial Services Inc.

Michael Williams, former Partner of Life Management Financial Group Ltd. will lead the newly amalgamated managing general agency (MGA) as Chief Operating Officer and all remaining principals will continue on as part of TruStone Financial’s senior management team. All of the acquired entities were part of BridgeForce Financial Group and TruStone Financial Inc. will continue to be a BridgeForce member company.

TruStone Financial Inc. will run as an independent MGA with full control over its day-to-day operations.

This is exciting news for our company and all parties involved. This strategic investment will help us continue to support and demonstrate our commitment to independent advice for Canadians.

We look forward to continuing to earn your business and working together to help Canadians get the insurance, investments, and group benefits they need.