Segregated Fund contracts are issued by The Empire Life Insurance Company (“Empire Life”). A description of the key features of the individual variable insurance contract is contained in the Information Folder for the product being considered. Any amount that is allocated to a Segregated Fund is invested at the risk of the contract owner and may increase or decrease in value. Please read the information folder, contract and fund facts before investing.

Middle-aged couple considering their future plans and how they will achieve them.

It's important to think of your life goals and dreams to better plan for your future. By working with an advisor to find the right asset mix and choosing an Empire Life segregated fund asset allocation solution that suits you best, you are one step closer to achieving your goals.

What is Asset Allocation?

Asset allocation is an investment strategy whose aim is to balance risk and growth, by providing a framework for your investment portfolio that is set against your goals, risk tolerance and time horizon.

Goals + Risk Tolerance + Time Horizon = An investor profile

What should you be looking for in an asset allocation solution? 

Several core elements go into constructing an asset allocation strategy. Having an asset mix that best aligns with your investor profile is the first element, but understanding diversification and how the portfolio is constructed can help you better determine which solution might offer the best potential for you to achieve your goals. 

Core elements when constructing an asset. Asset Mix

There are three main asset classes in most portfolios – cash (or an equivalent), fixed income (bonds), and equities (stocks). Each of these asset classes will perform differently at points in the market cycle. It is this difference in performance that can help reduce the overall level of volatility or day-to-day fluctuation that you will see in your portfolio. For example, bonds tend to perform better when stocks are falling and vice versa. 

Dinner plate illustration representing an example of the balance of assets in a portfolio: equities 40%, fixed income 50% and 10% cash equivalents

Understanding how these asset classes interact and how much risk you are willing to take on to achieve your goals can help you envision and plan for the investment option that feels right to you.

This illustration shows how the asset classes have interacted with each other over the years, with the dark blue line showing how an asset allocation portfolio balanced between equities and fixed income has performed in comparison. 

Growth chart illustrating how equites, fixed income and cash have perfromed alongside a balanced portfolio of 50% equities and 50% fixed income

Source: Morningstar Research Inc. as at October 31, 2021

New call-to-action

A resilient portfolio starts with a good diversification strategy

Diversification occurs from within the asset mix and is an active part of the asset allocation process by combining distinct asset types to reduce or limit overexposure to any single asset, region, sector or investment style. A good diversification strategy has the potential to provide higher long-term returns with lower risk than holding any individual security.

Chasing winners or losers in any of the diversification categories may not provide the results you’re expecting. Having broad exposure to a variety of diversification elements can help smooth out the journey and potentially deliver the outcome you’re looking for.

Invest in the world for a smooth journey

If we looked at Canada as a share of the total value of all equities in the world, it represents a total of only 3%. Or put another way, 97% of the global investment opportunities lie outside Canada’s borders. Here’s a look at the top countries of the past decade, illustrating why it’s important to have broad exposure to several regions.

Top performing regions on a map in each of the past 5 years, Canada 2016, 21.2%; USA 2013, 41.5%; USA 2014, 23.6%; Germany 2012, 29.2%; China 2020, 27.4%; Japan 2015, 31.8%., New Zealand 2019, 31.8%

Source: Morningstar Research Inc. as at November 30, 2021

New call-to-action
Portfolio Construction

Find the portfolio framework that suits you best 

Portfolio construction combines all elements of asset allocation and provides a framework that allows for efficient management of the portfolio over the long term. Ultimately, that framework seeks to provide the best opportunity for you to meet your objectives while still aligning with your investor profile. Understanding what’s happening under the hood will help ensure you choose the investment that is right for you.

Strategic and Tactical Allocation 

Folded map illustration representing the strategic or planned asset allocation of a portfolio

A strategic asset allocation takes a long-term market view to construct its asset mix, the portfolio stays fairly true to this mix over time. This strategic asset mix is designed to be in line with your investment objectives and risk tolerance.

Illustration of an american football play representing the flexible tactical allocation strategy of a portfolio

A tactical asset allocation takes a more active approach and adjusts the asset mix of a given portfolio based on the prevailing market environment. The balance between equity and fixed income has the potential to be adjusted based on that market outlook.

Most portfolios have both a strategic or base asset allocation as well as the flexibility to tactically take advantage of shifts in the markets. Understanding how much flexibility or shift in asset mix you’re willing to accept can help determine which solution might best suit you.

Empire Life asset allocation segregated fund solution 

Empire Life asset allocation segregated funds are fully diversified across several regions, sectors and investment types. They maintain a well-developed strategic allocation along with the tactical flexibility to take advantage of market shifts. 

Each segregated fund is constructed to align against one of the six investor profiles. With solutions that range from the very conservative to aggressive, there is a solution to fit any investor profile. Select a segregated fund from the list below to learn more.

Investor Profile

Target Allocation

Empire Life Segregated Funds

Level of Tactical Asset Allocation


Very Conservative

You prefer a very stable investment, less focus on Capital Growth.
80% 20% Emblem Diversified Income (80/20) Low Tactical


You prefer a stable investment, with less focus on growth.

70% 30% Empire Life Income GIF(60/40) Low Tactical
Emblem Conservative (65/35) Low Tactical
Emblem Global Conservative (70/30) Low Tactical
Multi-Strategy Global Conservative Medium Tactical


You prefer a strategy that combines asset classes equally in an attempt to balance risk and return

50% 50% Emblem Balanced (50/50) Low Tactical
Emblem Global Balanced (50/50) Low Tactical
Multi-Strategy Global Balanced (50/50) Med Tactical
Multi-Strategy Global Growth Balanced (50/50) High Tactical
Empire Life Balanced GIF (50/50) Low Tactical
Empire Life Asset Allocation GIF (50/50) High Tactical
Empire Life Global Asset Allocation GIF High Tactical

Moderate Growth

You are willing to accept periods of moderate market volatility in exchange for the potential of greater returns.

30% 70% Emblem Moderate Growth (35/65) Med Tactical
Emblem Global Moderate Growth (30/70) Med Tactical
Multi-Strategy Global Moderate Growth (30/70) Med Tactical
Empire Life Monthly Income GIF (35/75) Low Tactical


You emphasize long-term growth while seeking to maintain level stability for your investment.

20% 80% Emblem Growth (20/80) Med Tactical
Empire Life Dividend Balanced GIF (20/80) Low Tactical

Aggressive Growth

You emphasize long-term growth, seeking to achieve the highest return possible on your investment.

0% 100% Emblem Aggressive Growth (0/100) Low Tactical
Emblem Global Agressive Growth (0/100) Low Tactical
Multi-Strategy Canadian Equity (0/100) Low Tactical
Multi-Strategy US Equity (0/100) Low Tactical
Multi-Strategy Global Equity (0/100) Low Tactical
Multi-Strategy Global Growth (0/100 Low Tactical

Segregated funds available in the Empire Life GIF contract can give you the benefits of an asset allocation strategy combined with the unique benefits of segregated funds, such as:

  • The choice of maturity and death benefit guarantees from 75% to 100% of your investment
  • Automatic annual death benefit that resets every year until age 80*
  • The potential protection of your investment from Creditors 
  • An efficient way to pass on wealth and potentially bypass probate 

*Final reset occurs on annuitant's 80th birthday

Speak to your advisor to learn how an asset allocation strategy can help you achieve your financial goals. 

Empire Life Investments Inc. is the Portfolio Manager of the Empire Life segregated funds. Empire Life Investments Inc. is a wholly-owned subsidiary of The Empire Life Insurance Company. 

Segregated Fund contracts are issued by The Empire Life Insurance Company (“Empire Life”).
A description of the key features of the individual variable insurance contract is contained in the Information Folder for the product being considered. Any amount that is allocated to a segregated fund is invested at the risk of the contract owner and may increase or decrease in value.
Past performance is no guarantee of future performance. All returns are calculated after taking expenses, management and administration fees into account.