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April 7, 2025
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Did you know?
For juvenile policies, only the parent or legal guardian can complete the eHQ or PHI and sign the application

For juvenile policies, only a parent or legal guardian may complete the eHQ or PHI. We’ve recently updated the Fast & Full® Insurance App to make it clear with a warning that a parent or legal guardian needs to be present to answer questions on the Juvenile Life Insured Information Page and the Health Step.


The beneficiary designation of Spouse or Common Law have been added for Quebec juvenile policies. Just a friendly reminder: Applications that do not follow this process will need to be resubmitted with the parent or legal guardian signing the application and completing the eHQ or PHI.

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Market Update Insight_EN

Webinar: Market Updates with Empire Life Investments®

Get insights directly from the Empire Life Investments team as they break down recent market activity, share their perspectives on key trends, and discuss how they’re positioning their portfolios.

 

Watch the previous update here.

 

Watch the replay
Paul Holba_Insight

CIO interview: Insights into the market forces driving investment decisions in 2025

In 2024, market performance was heavily influenced by aggressive risk-seeking behaviour, particularly in sectors like Artificial Intelligence (AI). While these trends dominated market performance, the Empire Life investment team remained focused on long-term value, risk management, and diversification.

 

In this Q&A, the Empire Life investment team reflects on key market trends from 2024, how their investment strategies adapted, and how they plan to position portfolios for 2025.

Read the Q&A
Get Market Ready_Insight

A case study on the real cost of staying in money markets

Many clients are hesitant to reinvest in markets — but waiting could cost them. Our latest case study breaks down the data to assess the performance of money market funds versus globally diversified balanced portfolios.

Read the case study
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UpdateClientAddress

NEW on My Advisor Dashboard

Easier access to Update Client Address

My Advisor Dashboard is constantly evolving to help you support your clients. Recently, we added Policy, Client and General Business Search to give you access to more client information. You'll notice that Policy & Client Search now have an extra 'Update Client Address' button to provide easier access to the Update Client Address form. 

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PAR Q4

PAR Q4 2024 Report

The Empire Life participating fund continues to hold a strong track record for success, highlighting the performance and stability our participating plans can offer. We've been able to achieve:

  • 5.58% return in 2024
  • 6.28% average return over the last 10 years
  • 7.09% average return over the last 30 years

In addition to our participating fund performance, our participating plans have guaranteed premiums, cash surrender values, and life insurance coverage – providing an excellent opportunity for many Canadians.

Read the Report
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For Advisor Use Only

® Empire Life and the Empire Life logo are registered Trademarks of The Empire Life Insurance Company.

Policies are issued by The Empire Life Insurance Company.

All other trademarks are the property of their respective owners.

A description of the key features of the individual variable insurance contract is contained in the Information Folder for the product being considered. Any amount that is allocated to a segregated fund is invested at the risk of the contract owner and may increase or decrease in value. Please read the information folder, contract and fund facts before investing.  Performance histories are not indicative of future performance.

 

Empire Life Investments Inc. is the Portfolio Manager of certain Empire Life segregated funds. Empire Life Investments Inc. is a wholly-owned subsidiary of The Empire Life Insurance Company.

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