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Insurance & Investments
Simple. Fast. Easy.®
holidayHappy Holidays!
December 23, 2021
GIF Commisson Insight Feature

Extended for 2022! Get rewarded for growth with Empire Life Guaranteed Investment Funds!

Earn a commission bonus for actively promoting the value of Empire Life Guaranteed Investment Funds (GIF) to new and existing clients!

How does the Empire Life GIF Growth Commission Bonus program work?

100% of the bonus is payable directly to advisors to reward them for growing their GIF business and providing outstanding in-force service to existing Empire Life GIF clients. The growth commission bonus is available on deposits made between January 1 to December 31, 2022.1
Learn more
1 The campaign will pay a commission bonus on all eligible deposits received and processed into Empire Life Guaranteed Investment Funds contracts - GIF 75/75, GIF 75/100 and GIF 100/100 from January 1, 2022 at 12:01 a.m. (ET) to December 31, 2022 at 4:00 p.m. (ET). All existing recurring Pre-Authorized Debits (PADs) as of January 1, 2022 are eligible for the commission bonus.
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The BIGGER eBundle Bonus is extended until March 31, 2022!

Keep earning 15% or 20% more FYC until March 31, 2022, as compared to paper applications, by submitting new Life and Health insurance applications using the Fast & Full Life App when clients select the Electronic Health Questionnaire and the eContract Delivery options.

Contracts are issued 5X FASTER, it’s more convenient and can earn even more bonus commission! Please refer to the Information Circular for full details.

Information circular 

Insight Temp UW Ext


Extending temporary underwriting guidelines for life and health insurance

Empire Life is pleased to announce the extension of the temporary underwriting limits established during the COVID-19 pandemic. We will continue to apply our temporary underwriting limits for both life and critical illness insurance products until March 31, 2022, as outlined in the Information Circular.

Note that the no fluid requirements instituted earlier this year remain in effect for life coverages up to $2,000,000 for insured’s ages 18 to 50.

Information Circular

PAR Q4 Insight


Can your clients achieve a rate of return of 15% with life insurance?

For clients who rely on non-registered, low risk, fixed income investments to build a bequest for their loved ones, we recently developed two in-depth case studies that illustrate how our Optimax Wealth® 8 Pay and 10 Pay participating whole life insurance plans can help enhance their legacies.

Download the case studies and add them to your toolbox!

8 Pay Case

10 Pay Case

Kid Start Insight Feature EN


Help your clients give a gift that lasts a lifetime this holiday season!

Kid Start from Empire Life is a whole life insurance strategy that leverages the tax advantages of individually owned life insurance to help your clients give the next generation a financial head start in life. Kid Start offers a number of advantages over traditional financial vehicles used for tax-advantaged intergenerational wealth transfer.

To access Kid Start resources, including a video that you can share on social media, please visit our website. Also, be sure to register for our upcoming webinar on intergenerational wealth transfer (see below).

Learn more

Did you know_ Icon-EN

Quarterly Par Report for Q3 2021 now available!

The quarterly Par Report for Q3 2021 is now posted and available on our advisor site. Download the report.


Now available on demand:
Intergenerational wealth transfer and
life insurance for kids

The transfer of wealth to succeeding generations is about much more than money. It can be an expression and transfer of values.

This session covers some of the important factors that impact where wealth goes, who the decision makers are and how values can be expressed as part of the
things that are passed down to heirs. Through a series of case studies advisors will learn strategies using life insurance for kids to help aging clients in the establishment of the estate and tax planning process.

Watch the replay

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The Fast & Full Life App: powered by your feedback!   

The Fast & Full Life App has come a long way since it first launched in 2014. Since then, there have been over 4,000 enhancements made, including over 750 in 2021 alone!

Many of those improvements have come as direct result of your feedback, including enabling users to save time by pre-filling non-health related client information prior to client meetings. Also, adding new payment options such as paying at issue and allowing third-party payers. 

Start a Fast & Full application

Insight Investment icon



Off the cuff with Harsh Narsinghani:
The race to incentivize domestic chip manufacturing

Over the past decade global chip manufacturing and the technological knowhow to manufacture the most advanced chips have become quite concentrated amongst a small number of companies in a few locations, namely TSMC in Taiwan, and Samsung Electronics in South Korea. In addition to this concentration, the recent US-China geopolitical tensions and semiconductor shortages have made chip manufacturing a strategic issue for many countries.

Harsh Narsinghani discusses the geopolitical impacts on the semiconductor supply chain and its potential beneficiaries.

Watch the video

fixed income page


Empire Life December 31, 2021 Investment Statements

The Empire Life December 31, 2021 Investment Statements will be available online beginning January 15, 2022. Hard copies begin mailing to clients on January 21, 2022. Customers registered for MyEmpire who have opted in for electronic statements (eStatements) will not receive mailed copies and instead will receive an email notifying them to login to their account. Advisor copies of all client statements will be available through the Advisor Dashboard / Business Centre. Our advisor Online Statements feature allows you to conveniently download statements as Individual (single policy) or Bulk (all policies in a .zip file).

For additional information about your customer’s statements, please see Information Circular.

Information Circular 



Sell/Buys into new Class Plus 3.0 contracts

Selling a Class Plus 3.0 to purchase a new Class Plus 3.0, whether directly or through another route, is not allowed and this activity could result in cancellation of contract. If a sell is processed from a Class Plus 3.0 contract to purchase a new Class Plus 3.0 contract in the same calendar year the following will occur:

  • The trades will be reversed from the new contract and placed back in the original contract
  • Any loss to the funds (dilution) as a result of this transaction will be billed to the MGA/Advisor

Please see information circular for important information regarding the selling of an existing Class Plus 3.0 contract to ultimately purchase a new Class Plus 3.0 contract for the purposes of resetting the customer’s Guaranteed Withdrawal Benefits (GWB).

Information circular 

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Give your clients the gift of guaranteed retirement income for life!

9 of 10 Canadians want guaranteed income for life. Shifting demographics and the economic realities of today mean more Canadians than ever before are looking for a secure source of retirement income.

When your clients invest in Class Plus 3.0, they are guaranteed to receive a predictable monthly income that is guaranteed for as long as they live.

Download the flyer             

Visit the page

New for 2022! 

Empire Life is pleased to announce a $25,000 deposit limit for existing Class Plus 2.1 contracts in 2022. 

Learn more



Mutual Fund distribution estimates available

Visit the Empire Life Investments website for our mutual fund distribution estimates. They are based on income and capital gains earned by the Funds in the taxation year to October 20, 2021. Actual distributions will be based on income and capital gains earned by the Funds to December 15, 2021.

Prices & Performance

2021 Distribution Estimates

Insight Corporate icon


Leadership appointments-BIL


Senior leadership appointments

We announced some senior leadership appointments in December. Edward Gibson, FCIA, FSA is appointed Senior Vice-President, Capital Management and Chief Actuary and Rebecca Rycroft, FCIA, FSA as Senior Vice-President and Chief Financial Officer. Chris Volk is appointed as Senior Vice-President and Chief Technology Officer; Grace Kennedy as Vice-President, IT Enterprise Services and Chief Information Security Officer; Christine Jewell, CPA, CGA, CIA as Vice-President and Chief Compliance Officer, and Gillian Purvis, LLB, as Associate General Counsel. 

Read the news release

holiday hours-1

Holiday hours and year-end settle dates

Please refer to the following Information Circular to learn more about our holiday hours of operations and year-end dates for Retail business.

Information Circular


2022 weekly advisor pay schedule

The 2022 Weekly Advisor Pay Schedule is now available. See the Information Circular for details.

Information Circular 



Year-end cut off for Class Plus 3.0 Income Base Bonus Eligibility

All Class Plus 3.0 contracts will receive the one-time 4% annual Income Base Bonus on December 31, 2021, if no withdrawals have been made in 2021. The year-end cut off for deposits into Class Plus 3.0 to receive the annual Income Base Bonus is December 31, 2021 at 4:00 p.m. ET. This includes FundSERV trades, transfers from other institutions, and cheques submitted directly to Empire Life. There will be no exceptions for deposits received after this cut-off.

Unsettled wire order purchases placed before December 31, 2021 at 4:00 p.m. ET will qualify for the annual Income Base Bonus, and the Lifetime Withdrawal Amount (LWA) will be adjusted when the trade settles.

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The Empire Life Insurance Company
259 King Street East, Kingston Ontario K7L 3A8
1 877 548-1881
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