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Insurance & Investments
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July 15, 2022

Paul Holba, CFA, appointed as Senior Vice-President and CIO for Empire Life Investments Inc.

Empire Life is pleased to announce the appointment of Paul Holba, CFA, as Senior Vice-President and Chief Investment Officer, effective July 4, 2022. Paul also joins the executive leadership team of parent company The Empire Life Insurance Company (Empire Life).

With over 20 years experience in the Canadian investment industry, Mr. Holba has deep knowledge of the investment and insurance sectors and has proven himself as a highly respected and engaging leader within the company and the industry. Under Paul’s leadership, the ELII investment management team will continue its focus on performance through investing in attractively valued, high-quality businesses with an emphasis on downside protection for our customers and institutional investors.

Read the press release

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In today’s digital era, most of us and our clients own several forms of digital assets including social media accounts, digital music, books and photographs. These assets and others can have significant financial and/or sentimental value. How should they be dealt with on death or incapacity? This presentation will both educate and position advisors to provide relevant and impactful advice to their clients for estate planning in the digital era. 


Empire Life launches in-house developed life and health Insurance Illustrator:
eVision gives advisors a better way to run illustrations with no downloads required

“Our vision was to enhance the insurance illustration process to continue to improve the digital life insurance application process,” says Mike Stocks, Vice-President and Chief Marketing Officer, Retail. “The eVision Insurance Illustrator™ (‘eVision’) builds on the success of our familiar Envision web and desktop versions that advisors have used for years and adds additional features based on their feedback.”

With a focus on modern, usability design principles, the in-house development team focused on eight major improvements to streamline an advisor’s ability to run illustrations. eVision utilizes a mobile-first, responsive web platform that is directly integrated with the popular Fast & Full electronic life application process.

Learn more

Watch the replay of the eVision webinar for:

  • an overview of our new web-based eVision Insurance Illustrator
  • a walkthrough of a typical use case
  • answers to any questions you may have

Watch the replay


Understanding Empire Life’s Participating Account

With the market volatility in 2022, clients are more than ever focused on guaranteed returns. Empire Life's Par Fund has a stellar record of consistent returns in up and down markets.

In such times, it is important for clients to understand the benefits of participating life insurance as an asset class and as a risk management tool. To fully appreciate participating life insurance, it is important to understand the product's key funding mechanism: the Participating Account.

Join us to better understand Empire Life's participating products, including key product features, dividend scales, and particularly, the Participating Account's underlying investment components and strategy.

Watch the replay


The BIGGER eBundle Bonus is extended until September 30, 2022!

Until September 30, 2022, you can keep earning 15% or 20% more FYC by submitting new life and health insurance applications using the Fast & Full Life App when clients select and complete the Electronic Health Questionnaire (eHQ) and choose and receive eContract Delivery as compared to submitting paper applications and receiving a paper contract.

Learn more


Guaranteed Life Protect maximum coverage increased to $50,000 for ages 51-75

We are pleased to announce that we are increasing the maximum Life insurance coverage amount on our non-participating, guaranteed issue, permanent life insurance product Guaranteed Life ProtectTM to $50,000 for ages 51 to 75 on both Fast & Full and paper applications. Now, all ages from 40 to 75 will have the same maximum coverage amount of $50,000, making it simpler for you to recommend the right solution to your clients.

Information Circular

Learn more about GLP

Dividend Scale Announcement for Empire Life Participating Plans

Empire Life is pleased to announce that the dividend scale, including the interest rate of 6.0% for our PAR products is being maintained for the period of June 1, 2022 – June 30, 2023.

As always, our focus is on delivering long-term performance and stability to our participating policyholders. Our 10-year average investment return of 6.53% (as of March 31, 2022) is an attestation to this persistent investment philosophy and the strength of our investment management team who manages Empire’s participating account.

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TRIIPSS EN-2021 (1)

Please join us for our next TRIIPSS webinar:
Small business owners and positioning life insurance policies

Once a small business owner has decided to buy life insurance, they have a lot more to consider. Each of your client's situations is different, but there are common themes to consider when positioning their life insurance policy.

This session will look at:

  • What are some of the elements that should be considered when positioning a life insurance policy?
  • Are there differences when a corporate structure includes a holding company?
  • For professionals who are not yet incorporated, should they create their professional corporation now?

Register now

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The Empire for Life® Loyalty Program rewards your clients for staying invested with us1

We are pleased to inform you that some of your clients own an eligible Empire Life segregated fund contract that as of its 10th anniversary will qualify to receive a credit equal to 5% of the annual management fee for the eligible contract as part of the Empire for Life Loyalty Program2.

We will be communicating the upcoming annual management fee credit to eligible clients in their June 2022 semi-annual statement. Download the advisor information package and share the news with your clients!


Learn more


1Empire Life reserves the right to change the terms, or cease offering, the Empire for Life Loyalty Program at any time without prior notice. The Empire For Life Loyalty program was launched on January 9, 2012. To qualify for the management fee credit, eligible Empire Life segregated fund contracts must meet the program requirements; see your Information Folder and Contract Provisions for details on the program.

2Contract owners must have owned an eligible Empire Life segregated fund contract continuously for 10 years after the program launched. Eligible contracts include: All Empire Life Elite Investment Program, Elite XL Investment Program, Empire Life Class Segregated Funds, Empire Life Class Plus 2, and Empire Life Class Plus 2.1 contracts. Empire Life Guaranteed Investment Funds (GIF) contracts issued between November 1, 2014 and May 28, 2018 are also eligible for the program.


Now available on demand:
Ask me anything with the Empire Life Investments team

Empire Life is pleased to offer a limited series of webinars to grant you access to our investment experts covering various asset classes and geographies.

Join members of the Empire Life investment team, where they will share their insights about current markets and offer you the chance to have your burning questions answered live.

Visit our event page for access to replays and transcripts.

Learn more


Empire Life Investments team update
Corrections: What we can learn from the past

The S&P/TSX Composite Total Return Index entered “correction territory” on May 11th of this year after hitting its peak about a month earlier. So what’s next? Is this just a correction or the start of something more concerning?

Find out as the Investments team looks at previous market corrections through the decades, the events that followed, and why staying invested through bouts of volatility has proven to be a beneficial strategy for the long-term investor.

Learn more


CI Empire Life Concentric GIF product changes

Effective July 11, 2022, Empire Life has extended the maximum contract issue age for CI Empire Life Concentric GIF (“Concentric GIF”) 75/75 contracts to age 90. The names for several Concentric GIF segregated funds will also be changed effective July 11th to reflect the new name of the underlying mutual fund.

For more details on this and other Concentric GIF product changes (including restricting the use of DSC for clients over the age of 80 in some products) please read the information circular and advisor FAQ.

Download the information circular & advisor FAQ


Visit for more information.


Empire Life June 30, 2022 Investment Statements

The Empire Life June 30, 2022 Investment Statements will be available online beginning July 18, 2022. Hard copies begin mailing to customers on July 20, 2022. Customers registered for MyEmpire online who have opted in for electronic statements (eStatements) will not receive mailed copies and instead will receive an email notifying them to login to their account. Advisor copies of all customer statements will be available through the Advisor Dashboard / Business Centre. Our advisor Online Statements feature allows you to conveniently download statements as Individual (single policy) or Bulk (all policies in a .zip file).

For additional information about your customer’s statements, please see Information Circular 2022-11.

Information Circular

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DBRS news release image

DBRS Morningstar confirms our ratings

DBRS Morningstar has confirmed all ratings for our company.

Read their news release


Empire Life announces further investment in independent advice channel

As consolidation continues to occur across our industry, companies are looking to maintain their leadership positions. We firmly believe there is a role we can play in supporting strong independent financial services firms in this time of change and that we can best support independent advisors by helping to make sure that they have choices when deciding which MGA or firm they want to work with.

EXOS, and its subsidiaries under the Monarch Wealth brand, are recognized for their growth and technology leadership in the industry. As smart investment managers, we see this as a solid investment opportunity that allows us to grow our AUM and AUA business, support dual-licensed advisors and further demonstrates Empire Life's commitment to ensuring Canadians continue to have access to independent financial advice.

Read more

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259 King Street East, Kingston Ontario K7L 3A8
1 877 548-1881
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