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Insurance & Investments
Simple. Fast. Easy.®
March 19, 2021
ESG Funds

Join our webinar to learn how Empire Life
makes sustainable investing simple

Client interest in sustainable investing has increased dramatically with over $3 trillion AUM in sustainable investments in Canada*. Yet, while 75% of Canadians expect their financial services provider to discuss investments that align with their values, only 28% have been approached by their provider about these options.

Join Ashley Misquitta and David Mann as they explain sustainable investing and how we incorporate it at Empire Life Investments. They will then discuss the new Empire Life Global Sustainable Equity GIF and provide some stock examples.

    • Host: Paul Holba
    • Managers:
      • Ashley Misquitta, CFA, Senior Portfolio Manager,
        U.S. & Global Equities
      • David Mann, CFA, Senior Portfolio Manager, Global Equities
    • Date: March 25, 2021
    • Time: 2:00-3:00 pm ET
    • CE: Pending

Register now

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Insight Update

New Business Update

Empire Life is providing bi-weekly updates on our efforts to speed up process times for new insurance business.



We are continuing to make solid progress in March reducing issue times for new insurance applications, particularly for Fast & Full applications using eHQ and eContract Delivery and for policies issued in under 5 days. The following are the average times to issue for new insurance applications for the period March 1 to 15, 2021:

FIFO - Metrics Table - to Mar 15 2021 EN Insight-1

>>Tips To Speed Up Files Through Underwriting


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Recent enhancements to the Fast & Full® Life App expected to reduce policy issue times 

We recently introduced a number of enhancements to the award-winning Fast & Full Life App that are intended to reduce processing delays and speed up approvals.

  • Enabling MedShare to conveniently share recent fluid orders from another insurance carrier (when available)
  • Application Review Page provides the opportunity to review, make changes and confirm client information before proceeding to the health options section
  • New COVID-19 Questionnaire with a more intuitive question set intended to speed time-to-issue

Fast & Full applications submitted using eHQ and eContract are issued nearly 3X faster on average vs. paper applications – with over one-third issued in fewer than 5 days!

Go to Fast & Full 


Now available on demand:
Shared Ownership of Critical Illness Insurance Coverages 

Critical illness insurance policies are often purchased under a shared ownership structure sometimes referred to as a split-dollar arrangement. Such shared ownership structures may take many different forms which may be determined by the facts of each particular situation.

Join David Thomas for this session to explore considerations impacting the structure of the agreement and most appropriate type of coverage. CE credit offer expires June 15, 2021. Quiz will appear after the webinar has been viewed.

Watch on demand 
 ADO Insight

Term Conversion to our Permanent Participating Whole Life Plans with
Additional Deposit Option (ADO) 

We have received several requests for clarification regarding the rules for term conversions to EstateMax® or Optimax Wealth® with the ADO. To clarify those rules, we have updated the following support materials:

  • Information Circular (CIRE-2020-16 Updated)
  • EstateMax & Optimax Wealth product guide (INS-1350)
  • ADO Frequently Asked Questions flyer (INS-2746)

These updated materials are now posted on our advisor site.

Advisor website 

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Empire Life Investments Announcement from CEO Mark Sylvia

As you may know, Senior Vice-President and Chief Investment Officer Ian Hardacre, is leaving Empire Life and Empire Life Investments Inc., effective March 19, 2021, to pursue other opportunities.

Ian has served as Senior Vice-President and Chief Investment Officer since December 2016. He has shown great leadership to our investment management team and we wish him all the best in his future endeavours.

The success we have had throughout our 50+ year investment history has always been rooted in a team-based approach that provides opportunities for research and idea sharing, as well as ensuring continuity for investment management and the day-to-day operation of our funds during times of transition. I have every confidence in our team and our approach.

We will take the necessary time over the coming weeks to determine our next steps and will let you know of any further changes or updates.

Please contact your Empire Life sales team if you have any questions.

Mark Sylvia, President & CEO
Empire Life and Empire Life Investments Inc.


Off the Cuff: Will rising bond yields derail the economy?

For a number of months we have seen bond yields rise. For example, the 10-year U.S. Treasury bond yield is up from a low of around 0.50% last year at the depths of COVID-19, to over 1.50% recently — Tripled from their previous lows.

Geoff Johnston shares the message behind the recent rise in bond yields in this Off the Cuff video.

Watch the video


Empire Life Dividend Growth GIF:
Portfolio Update

The repositioning of the Empire Life Dividend Growth GIF, coupled with a sharp rally in high quality value and dividend stocks late last year, resulted in strong fund performance in the back half of 2020.

Download client-friendly piece

Fin Facts 2020

It's that time of year again. Download our 2021 Financial Facts tips sheet!

Our handy tips sheet has everything you need to talk to clients about RRSPs, TSFAs, RRIFs, government pensions and taxes. Just download it to share or hand out:

National Version

Quebec Version

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Empire Life announces 2020 results

We announced our fourth quarter and full year 2020 results.

Read the news release

Did you know_ Icon-ENEmpire Life now accepts eSignatures for beneficiary changes and ownership changes? See the Information Circular for details.

Information Circular


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The Empire Life Insurance Company
259 King Street East, Kingston Ontario K7L 3A8
1 877 548-1881
8:30 am to 5:00 pm, EST weekdays

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