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September 12, 2024
New lower initial term premiums on Solution 15 25 30

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Empire Life's Solution 15/25/30 achieve #1 average ranking1 

Effective September 6, 2024, the new initial term premium rates for Solution 15, 25, and 30 improve our overall competitive position to an average #1 ranking for 25 to 50-year-olds.1 

What you need to know about the new pricing: 

  • The initial term premium rates for these products have decreased for most ages and insurance amounts, with an average decrease of -2.2% and up to -5% for all three products.2
  • Learn more about the transition rules by reading the announcement.
  • The new rates are live on the eVision Insurance IllustratorTM
  • The Solution 10/15/20/25/30 products rank in the top 3, 99.5% of the time (for all ages, genders, smoking status and insurance coverage amounts).3
Read the announcment

1 Rankings compare the new and old initial term premium rates for Solution 15, 25 and 30 to the initial term premium rates of 20 other comparable term products for standard life insureds and amounts for 25 to 50-year-olds, using LifeGuide quotes as of August 1, 2024, for the comparable products.

2 For all issue ages, sex at birth, smoking status, standard or better

3 Rankings compare the new and old initial term premium rates for Solution 10, 15, 20, 25 and 30 to the initial term premium rates of 20 other comparable term products for standard life insureds and amounts, as indicated, using LifeGuide quotes as of August 1, 2024 for the comparable products.

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Insight Image-EL Canoe Portfoilio GIFs (360Wx375L)_EN (1)

Now available! 

Empire Life Canoe Portfolio GIFs Q2 Commentary

Dave Paterson, Portfolio Manager, looks back on the second quarter of 2024. He outlines some of the major factors affecting the markets and the Empire Life Canoe Portfolio GIFs, including growth strategies, interest rate changes, and the Canadian economy’s steady growth despite housing market vulnerabilities.

Read the Quarterly Commentary
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Coming soon: Empire Life Market Perspectives Fall Webinar Series

This fall, we'll be bringing insights and perspectives from a variety of investment managers, including Fidelity Investments, Invesco Canada, Canoe Financial and Empire Life Investments®. Find out where the teams see opportunity and how the portfolios are positioned. Watch your inbox for dates and additional details.

 

September 25

Invesco Canada: Accessing innovation with Nasdaq 100

 

October 3

Fidelity Investments: First Cut is the Deepest: Productivity, Potential & Positioning

 

October 9

Canoe Financial: High Conviction Global Investing–Investing Beyond the Noise 

 

October 16

Empire Life Investments: Looking for Growth Opportunities

Register Now
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The Magnificent 7: Think the run is over? Think again…

Our latest commentary examines the factors that could support continued success for these tech leaders, including advancements in AI, cloud computing and global market reach. Stay informed and help your clients navigate this ever-changing landscape with confidence.

Read the commentary
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Corporate owned insurance for personal estate planning

Many situations arise where the shareholder of a corporation wants to insure a relative (most often a parent or sometimes a spouse) who has no connection with the corporation.


Situations may arise where corporate funds are used to pay for personally owned insurance.The main issue is whether the proposed owner of the life insurance policy, the corporation, has an insurable interest in the life insured, such as a parent with no involvement or financial interest in the corporation. 

 

Read the article
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Join our next TRIIPSS Webinar:

Intergenerational wealth transfer using life insurance

This presentation will help advisors better understand the opportunity life insurance provides to transfer wealth to the next generation. It will also review the conditions that must be met for the transfer to occur tax efficiently. Through case studies, advisors will be better able to identify which clients could use participating life insurance policies as an intergenerational wealth transfer tool.

 

 

Join the webinar: 

Date: Tuesday, September 24, 2024, at 2:00 pm to 3:00 pm ET
This webinar is also available in French on September 25, 2024, at 10:00 am.

Register Now
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Update: Changes to the Proceeds of Crime (Money Laundering) and Terrorist Financing Act

Important updates to the Proceeds of Crime (Money Laundering) and Terrorist Financing Act came into effect on August 19th, 2024. Ensure your compliance program is up to date to help protect your business.

 

More details can be found here.

Individual insurance and investment advisors: Ensure your team members register for their own portal account

PortalAccount

Streamline your team’s efficiency and protect your clients’ information by having your team members register individually for our digital tools. Your team can now support multiple advisors based on their servicing relationships.

 

As Multi Factor Authentication is coming soon, individual accounts will be required for Insurance and Investment advisors and assistants. 

Register Today

For Advisor Use Only

® Empire Life and the Empire Life logo are registered Trademarks of The Empire Life
Insurance Company.

Policies are issued by The Empire Life Insurance Company.

All other trademarks are the property of their respective owners.

A description of the key features of the individual variable insurance contract is contained in the Information Folder for the product being considered. Any amount that is allocated to a segregated fund is invested at the risk of the contract owner and may increase or decrease in value. Please read the information folder, contract and fund facts before investing.  Performance histories are not indicative of future performance.

 

Empire Life Investments Inc. is the Portfolio Manager of certain Empire Life segregated funds. Empire Life Investments Inc. is a wholly-owned subsidiary of The Empire Life Insurance Company.

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