Français

September is Life Insurance Awareness Month (LIAM)!

Life Insurance Awareness Month aims to educate consumers about the importance of life insurance and how it can help protect families' financial security. Join the conversation on our social media and feel free to share Empire Life's social media posts with your clients. LIMRA also created #LIAM25 content* that you may wish to share with your network. (english only)

*Source: 2025 Insurance Barometer Study, LIMRA and Life Happens

For market insights, portfolio updates and product news, subscribe to our YouTube channel!

Look to our shining stars:
Our top-performing funds

Deliver stellar results to your clients with our disciplined, long term investment management approach that focuses on quality and downside protection. 

Updated feature on My Advisor Dashboard
Enhancement Seg Fund Deposit Form

Have you been using My Advisor Dashboard to complete full Seg Fund transfers to Empire Life from other financial institutions?

We've now included a Signature Guarantor on the e-form version of our Locked-in Transfer form to validate the e-signature of the completed form. This enhancement was implemented to reduce NIGOs and speed up transfers for your clients.

How the new U.S. Tariffs will impact Canada

The recent announcement from President Trump regarding a new 35% tariff on Canadian imports is a significant development in the ongoing trade tensions between the U.S. and Canada. This policy shift, effective August 1, 2025, marks an increase from the 25% tariffs imposed earlier this year and introduces new challenges for Canadian businesses and investors alike.  

Now available! 

Multi-Strategy Investor Q2 Commentary

Dave Paterson, Portfolio Manager, shares insights on market action in the second quarter of 2025. Q2 saw strong global equity returns despite macroeconomic headwinds, escalating geopolitical tensions, and persistent trade uncertainty. Dave also provides a review of his management of the Empire Life Multi-Strategy segregated fund portfolios in language that’s suitable for your investors.

The eVision Insurance Illustrator™ home page has a new look

When you log in to the eVision Insurance Illustrator, you will now see a NEW home page to give you more confidence in providing advice to your clients. You will now see 2 options to choose from: 1) New Business
2) Legacy PAR Program Conversions.

For any new business illustrations, simply select the first option and continue as usual. If you have any Legacy PAR policies as per this program, you can now run conversion illustrations in eVision.

We will continue to improve eVision with new features and functionality to make your sales practice process easier.

We’ve launched another on-demand compliance CE webinar!

Join us to learn about building a compliance program: Understanding Your Anti-Money Laundering & Terrorist Financing Requirements

Strengthen your understanding with our new on-demand CE webinar: "Understanding Your Anti-Money Laundering & Terrorist Financing Requirements." This session covers key regulatory expectations and practical steps to help ensure compliance with the Proceeds of Crime (Money Laundering) and Terrorist Financing Act. Learn how to integrate these vital requirements into your business by developing an effective AML/ATF policy and procedure.

Ready to enhance your compliance? Register now to help ensure your practice is protected. 

Update: Your secure emails

We've updated our email encryption service. Encrypted emails from Empire Life will now come from Proofpoint. 
When you receive an encrypted email, please follow the instructions to read your message and set up your account.

Your opinion counts!

My Advisor Dashboard Survey

We would like to ask you a few questions so we can continue to improve your future experience with the advisor portal. This survey should take less than 5 minutes to complete.

New Digital Integration Promises Seamless Illustration Quoting for Financial Advisors

A new technology integration is set to streamline the workflow for financial advisors, enabling a direct and efficient transfer of quote information from Empire Life's eVision Illustrator to Life Design Analysis (LDA). This development will eliminate the need for manual data entry of illustration details for all Empire Life products into LDA.

The upcoming integration will introduce a "[Send to LDA]" button within the Empire Life eVision Illustrator. With a simple click, advisors will be able to seamlessly load their quote information directly into the LDA platform. This enhancement is designed to significantly reduce administrative time and the potential for errors, allowing advisors to focus on providing comprehensive financial advice to their clients.