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NEW on My Advisor Dashboard

My Advisor Dashboard is your tool to manage pending applications

We introduced new features to give you more information about your clients' pending policies.

1. NEW: Policy Search: You can now find pending policies and see additional information such as their new business status, coverage details, payment information, relationships, and more.

2. Insurance New Business Status: Instantly see what the next steps are to help you get your clients' policies issued.

NEW: From the Insurance New Business Status table, you can click on the policy number to launch a Policy Search and access more details. 

3. Insurance New Business & Policy Changes: Download a list of all your outstanding insurance applications and policy changes in a spreadsheet. The report includes details on outstanding requirements (specifics, date ordered, supplier), underwriting decisions, annualized policy premiums, and more.

NEW: You can also click on the policy number in the list to launch a Policy Search.

NEW Policy number persistence: When going from one feature to the next, e.g., from policy search to the address change, the dashboard automatically remembers the policy number, making the experience seamless. Give it a try!

REMINDER: My Advisor Dashboard replaces the Business Centre. Make sure to utilize it to its full advantage! Watch the Virtual Tour of My Advisor Dashboard to help you navigate My Advisor Dashboard effectively.

NEW

2026 Level Up Rewards Bonus*

Earn up to $550 when you submit between 4 and 7 life and health policies¹ with the Level UP Rewards Bonus. Whether you are building your foundation or working toward long-term growth, this program recognizes your commitment to selling Empire Life life and health products that meet your clients’ needs.

Payouts follow a graduated progression up to a total of $550 in potential rewards:

• 4th Policy: $100
• 5th Policy: $125
• 6th Policy: $150
• 7th Policy: $175 (Totaling $550)

Other highlights:

✅ Level UP Rewards transition to Growth & Loyalty Bonus Rewards at policy number eight.

✅ You don’t have to choose between the Level UP Bonus and the Growth & Loyalty Bonus.

✅ Finish Strong: This program runs from January 1 to December 31, 2026, helping you maintain momentum all the way through year-end.

¹ Solution Series^®, Term to 100, Guaranteed Life Protect^®, CI Protect^®, CI Protect Plus^®, Empire Life Disability Credit Protect^®, EstateMax^®, Optimax Wealth^® and Advisor-Assisted Simplified 10 and 20, available through select distribution channels and associated additional benefits. 

BLOG: Did you know Homebuyers can save up to 62%² with Life Insurance instead of Mortgage life Insurance?

Buying a home in Canada is expensive, with the average new mortgage loan reported at $360,597, up from $271,895 reported just 10 years prior³.

Keeping costs low and money in your clients' pocket can be challenging. One way to help them save is by helping them understand the types of mortgage life insurance and evaluating all of the options. For example, with Empire Life's Solution 25^® Term Life Insurance instead of mortgage life insurance from the banks, your clients get greater flexibility and coverage for less.

² Savings percentage is based on the monthly premiums for Solution 25 vs. an average of the monthly premiums charged by the top 5 banks for mortgage life insurance. Solution 25 premiums are guaranteed not to change for 25 years if paid when due.

³ The average cost of the top five banks’ mortgage life insurance premium, including 8% PST in Ontario, is the average of the monthly premium of mortgage life insurance offered by Scotiabank ($103.95), BMO ($90.72), TD Canada Trust ($86.13), RBC ($60.48), and CIBC ($90.72) for the same individual obtaining a $400,000 mortgage as determined by Empire Life in a survey conducted March 2026. Premiums for mortgage life insurance stay the same, but the amount of coverage decreases as your mortgage balance decreases. Term life insurance and mortgage life insurance have different features and eligibility requirements.

Now available on demand:

Corporate-Owned Segregated Funds: Strategies, Tax and Estate Planning

Enhancement to Fast & Full^® Investments

DBRS Morningstar has confirmed our ratings

DBRS Morningstar has confirmed our ratings at A (high) thanks to our midsize position in the Canadian life insurance market, diversified earnings sources and well-capitalized position.