Empire Life’s new vision:

Be the industry leader for service excellence and innovation.

Empire Life’s new mission:

Provide expertise and intelligent solutions to help

Canadians navigate life with confidence.

“Empire Life’s focus is on three foundational brand pillars: intelligent solutions, renowned service, and a culture of integrity and care. Everything we say and do as a company reinforces our new refreshed brand messaging.” says Mike Stocks, Vice-President and Chief Marketing Officer.

This brand update reinforces our commitment to both our customers and our distribution partners. By providing you with support, tools and resources to enhance your practice, you can better serve your clients.

We’re committed to providing:

Intelligent

Solutions

Renowned

Service 

A Culture of Integrity

and Care 

In doing so, we aim to achieve increased efficiency for you to help you grow your practice, high satisfaction for your clients and increased trust in Empire Life.

“Our updated mission, ‘Helping Canadians Navigate Life with Confidence’ resonates not only with our customers but also with our employees who take immense pride in offering intelligent solutions and renowned service to help meet the needs of Canadian customers, small businesses and our distribution partners.”

The new brand identity will be rolled out across all of Empire Life’s channels in the coming weeks and months.