Offering your clients more permanent life insurance options with a NEW Term to 100 product and enhancements to Solution 100^®

With the introduction of a Term to 100 Permanent Non-Participating Life insurance product, we are adding a new option to help Canadians. We have also repriced our Solution 100 product to be even more competitive. 

New Term to 100 is competitively priced with an average LifeGuide ranking of 2¹

^{Solution 100 has been repriced with an average premium decrease of 2% and a First Year Commission (FYC) increase of 5%!}

Want to know more? Mike Stocks, VP & Chief Marketing Officer Retail, and Rob Popazzi, VP Retail Distribution, give you an update on the Term to 100 and Solution 100 enhancements.

Our Average LifeGuide rankings:

Empire Life achieves top 5 rankings 100% of the time for both Term to 100¹ and Solution 100²!

 Term to 100

Average rank of 2 across all ages and coverage amounts

Solution 100

Average rank of 2 across all ages and coverage amounts (non-smokers)

¹ Rankings are based on a comparison of LifeGuide quotes for comparable Term to 100 products dated April 25, 2024 and proposed premiums for Term to 100 against 8 comparable products for all ages, coverage amounts, and risk classes.

² Rankings are based on a comparison of LifeGuide quotes for comparable non-participating whole life products as of April 25, 2024, against 8 comparable products. Excludes participating whole life, simplified issue, Beneva’s Enhanced Term to 100 product, and risk classes for smokers.

Below you will find all the resources that were created for you and your clients.