Offering your clients more permanent life insurance options with a NEW Term to 100 product and enhancements to Solution 100®

With the introduction of a Term to 100 Permanent Non-Participating Life insurance product, we are adding a new option to help Canadians. We have also repriced our Solution 100 product to be even more competitive. 

New Term to 100 is competitively priced with an average LifeGuide ranking of 21

Solution 100 has been repriced with an average premium decrease of 2% and a First Year Commission (FYC) increase of 5%!

T100S100_ Video Launch Thumbnail 1218 x 722 Want to know more?
Mike Stocks, VP & Chief Marketing Officer Retail, and Rob Popazzi, VP Retail Distribution, give you an update on the Term to 100 and Solution 100 enhancements. 

Our Average LifeGuide rankings:

Empire Life achieves top 5 rankings 100% of the time for both Term to 1001 and Solution 1002!

 Term to 100 New-Icon-EN

Average rank of 2 across all ages and coverage amounts

T100v2 Rankings

Solution 100

Average rank of 2 across all ages and coverage amounts (non-smokers)


Rankings are based on a comparison of LifeGuide quotes for comparable Term to 100 products dated April 25, 2024 and proposed premiums for Term to 100 against 8 comparable products for all ages, coverage amounts, and risk classes.

2 Rankings are based on a comparison of LifeGuide quotes for comparable non-participating whole life products as of April 25, 2024, against 8 comparable products. Excludes participating whole life, simplified issue, Beneva’s Enhanced Term to 100 product, and risk classes for smokers.


Below you will find all the resources that were created for you and your clients.

Term to 100 and Solution 100 resources for advisors:

Info Circ - EN-1

Term to 100 & Solution 100 Information Circular

Download the PDF


Non-Participating Permanent Life Insurance Overview

Download the PDF


Non-Participating Permanent Life Product Guide

Download the PDF


Term to 100 Case Study:
Estate Planning for Business Owners

Download the PDF

Sol 100 Case Study
Solution 100 Case Study:
A Flexible Solution to Leave a Legacy

Download the PDF


A Package Deal In Action     Case Study

Download the PDF

Resources for your clients:


Non-Participating Permanent Life Insurance Client Guide

Download the PDF


Celebrating 100 years of helping Canadians
build wealth and financial security

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Questions? Talk to your Sales Representative or call us at 1-866-894-6182 for more information.

The Empire Life Insurance Company | 259 King St. E., Kingston, Ontario K7L 3A8 | 1-866-894-6182 |  | 8:30 am to 5:00 pm, EST weekdays