Life Insurance is table stakes for families to help protect their financial future and homes. Are you helping them make the right decisions?

Your clients are counting on you to help strengthen their financial literacy. By assisting them to improve their financial knowledge, you strengthen your relationship with them and confirm that they were right to place their trust in you to support them in managing their financial future. We are here to help make them feel financially secure.

Did you know you can save your clients up to 62%?1
	You can help them save money by offering Empire Life's Solution 25® Term Life Insurance instead of mortgage life insurance from the banks, while giving them greater flexibility and coverage.

Why do some customers pay more to obtain less favourable mortgage protection?

Mortgage life insurance from their financial institution is often the easiest option for your clients when they are getting a mortgage, but this convenience comes at a cost. You can save your clients up to 62% by offering them Empire Life's Solution 25 Term Life Insurance, compared to the average premium cost of mortgage life insurance.¹

Term Life Insurance also offers more flexibility and a level coverage amount compared to mortgage life insurance:

Here's why advisors choose Empire Life's Solution Series Term Life Insurance for their clients:

1.  Empire Life offers your clients competitively priced term life insurance.

Empire Life achieves Top 5 rankings 85% of the time with standard rates up to coverage amounts of $1.5 million (all ages, all genders, smoking and non-smoking status).⁴

2. Empire Life can help today's home buyers with term life insurance beyond the typical Term 10 and Term 20 with Solution 25 and Solution 30. 

eVision Insurance Illustrator^TM makes it easy to instantly compare several term durations with your client.

Example below: compare a $250,000 face amount for terms of 20, 25, and 30 years, and show your clients they can get up to a 50% longer term for only 20% more monthly premium.

3. Term Conversions with Carry-Over: Clients can do a partial term conversion to an eligible permanent life insurance product6 (100% FYC on the new coverage) and carry over the remaining term insurance (25% FYC on the new coverage) up to the original coverage amount, with no medical evidence required.

4. Contractual Term Exchange Privilege The Term Exchange Privilege offers clients a simple way to exchange their term life insurance coverage without providing new evidence of insurability. This allows your clients more flexibility if their insurance needs change. Empire Life is one of the few carriers that offer a seven-year, not five-year, term exchange privilege.

5. Term Layering Options Planning is crucial to protecting a client’s financial future. Young families try to stretch their budget, and you want a simple way to offer clients a solution that suits their needs. This case study shows how you can help protect them from the unexpected.

Below, you will find all the resources created for you and your customers.

¹Savings percentage is based on the monthly premiums for Solution 25 vs. an average of the monthly premiums charged by the top 5 banks for mortgage life insurance. Solution 25 premiums are guaranteed not to change for 25 years if paid when due.

²Based on monthly premiums for the first 25 years for a healthy 36-year-old female, non-smoker, purchasing $400,000 of Solution 25 as of March 6, 2026. At the end of each 25-year term, Empire Life Solution 25 automatically renews and the premium increases annually.

³The average cost of the top five banks’ mortgage life insurance premium is the average of the monthly premium of mortgage life insurance offered by Scotiabank ($103.95), BMO ($90.72), TD Canada Trust ($86.13), RBC ($60.48), and CIBC ($90.72) for the same individual obtaining a $400,000 mortgage, as determined by Empire Life in a survey conducted March 2026. Premiums for mortgage life insurance stay the same, but the amount of coverage decreases as your mortgage balance decreases. Term life insurance and mortgage life insurance have different features and eligibility requirements.

⁴Rankings compare the premium rates for Solution 15, 20, 25 and 30 to the initial premium rates of 20 other comparable term products for standard life insureds and amounts, as indicated, using LifeGuide quotes
as of March 3, 2026, for the comparable products. 

⁵Based on monthly premiums for the first term for a healthy insured, as of March 6, 2026.

⁶To be eligible for the Term Conversion with Carry-Over program, the existing insurance must have been issued April 24th, 2025 or later. For more information on how this program works, see the Solution Series Term Life Insurance Product Guide (INS-4158) below.