Life Insurance is table stakes for families to help protect their financial future and homes. Are you helping them make the right decisions?

Your clients are counting on you to help strengthen their financial literacy. By assisting them to improve their knowledge and design their financial plan, you strengthen your relationship with them and confirm that they were right to place their trust in you to support them in managing their financial future. We are here to help make them feel financially secure.

Did you know you can save your clients up to 60%?1
	By offering them Empire Life's Solution 25® Term Life Insurance, compared to Mortgage life insurance, while allowing them more flexibility and coverage?

Why do some customers pay more to obtain less favourable protection for their homes?

Mortgage creditor life insurance is often the easiest option for your clients when they get a
mortgage at their financial institution, but this convenience comes at a cost. You can save your clients up to 60% by offering them Empire Life's Solution 25 Term Life Insurance, compared to the average premium cost of Mortgage life insurance.¹

Term Life Insurance also offers more flexibility and coverage than mortgage creditor life
insurance:

Effective September 6, 2024, the new initial term premium rates for Solution 15®, 25, and 30® position these products in our target market of 25-50 in an average overall rank of #1.8.4

Here's why advisors choose Empire Life's Solution Series Term Life Insurance for their clients:

1. Our average market price ranking is 1.8 for Solution 15/25/30 Term Life Insurance⁴

For the term Solution Series (10^®/15/20^®/25/30), Empire Life achieves top 3 rankings 93% of the time (key target ages 25-50, all genders, smoking status, and insurance coverage amount up to 1 million).⁵

See the improved rankings for yourself in key target scenarios:⁵

2. Lifetime protection Most term life insurance policies end at 75, 80 or 85. Empire Life's Solution-term life insurance can provide coverage for life.

3. Enhanced Term Exchange Program The Term Exchange Program offers clients a simple way to exchange their term life insurance coverage without providing new evidence of insurability. This allows your clients more flexibility if their insurance needs change. Empire Life is one of the few carriers that offer a seven-year, not five-year, term exchange.

4. Term Layering Options Planning is crucial when protecting a client’s financial future. Young families try to stretch their budget, and you want a simple way to provide clients with a financial protection solution that suits their needs. This case study shows how you can help protect them from the unexpected.

Below, you will find all the resources created for you and your customers.

¹Savings percentage is based on the monthly premiums for Solution 25 vs an average of the monthly premiums charged by the top 5 banks for mortgage life insurance. Solution 25 premiums are guaranteed not to change for 25 years if paid when due.
²Based on monthly premiums for the first 25 years for a healthy 36-year-old female, non-smoker, purchasing $400,000 of Solution 25 as of September 6, 2024. At the end of each 25-year term, Empire Life Solution 25 automatically renews and the premium increases annually.
³The average cost of the top five banks’ mortgage life insurance premium is the average of the monthly premium of mortgage life insurance offered by Scotiabank ($96.00), BMO ($84.00), TD Canada Trust ($86.13), RBC ($60.48), and CIBC ($80.00) for the same individual obtaining a $400,000 mortgage, as determined by Empire Life in a survey conducted on August 1, 2024. Premiums for mortgage life insurance stay the same, but the amount of coverage decreases as your mortgage balance decreases. Term life insurance and mortgage life insurance have different features and eligibility requirements.
⁴Rankings compare the new and old initial premium rates for Solution 15, 25 and 30 to the initial premium rates of 20 other comparable term products for standard life insureds and amounts for 25 to 50-year-olds, using LifeGuide quotes as of September 6, 2024, for the comparable products.
⁵Rankings compare the new and old initial premium rates for Solution 10, 15, 20, 25 and 30 to the initial premium rates of 20 other comparable term products for standard life insureds and amounts, as indicated, using LifeGuide quotes as of September 6        , 2024 for the comparable products.